Katie Meers

SCHNUCKS /

Schnucks Rewards

COPYWRITER /

Kay Cochran

As a self-proclaimed coupon queen, helping promote the launch of the new Schnucks Rewards app was a true delight. We created a TV campaign that let a few charming Schnucks employees explain just how easy it is to earn points and save on pretty much everything.

To round out the campaign, we also made OOH and employee engagement posters to build excitement internally and encourage the employees to be familiar with the app and ready to offer help with customer questions.