Katie Meers

AT&T /

A Minute to Connect

COPYWRITER /

J Chambers

In support of AT&T'S latest campaign, Connecting Changes Everything, we created a social series using b-roll and interview footage captured on set, that spotlighted some of the champions of change featured only briefly in the final TV spot.

Starting with a teaser trailer introducing the series, viewers then got a deeper dive into each person’s unique story of connection and what it means for them and their business efforts.