MINOR CASE RYE WHISKEY /
The Smoother Side of Rye
COPYWRITER /
Jeremy Hagen
SENIOR ART DIRECTOR /
David Illig
Minor Case Straight Rye Whiskey is finished in cream sherry casks giving it an unusually smooth finish for a rye. While it’s an easy sell to anyone who tries it, the brand needed some fresh assets to help bring the brand to life and give it the representation it deserves.
