HOT SHOT INSECTICIDE /
Bugs Everywhere
COPYWRITER /
Nate Kneezel
Aside from moving or burning it down, the only acceptable reaction to seeing a bug in your home is to freak out completely. This spot humorously illustrates that moment you start to imagine the worst.
There’s never just one… They’re EVERYWHERE.
SOCIAL VIDEO
We expanded the idea into social with animated videos showing bugs attempting to make themselves at home and Hot Shot coming in to set things straight.
BEFORE/ AFTER
A lot of design and production work went into the bug-ified room transformation. We wanted to poke fun at common decor pieces of the moment and had a blast creating various bug-themed versions of those designs and worked with an incredible art and production team to source additional pieces.
ORGANIC SOCIAL
We also created several posts for organic social featuring Ant, Roach and Spider, as well as Bed Bug.